Did you miss the latest FBOA Monthly Meeting in May? Don’t worry—we’ve got all the highlights for you! Our director, Flor Nieto, was invited as a guest speaker to share key insights on brand culture and content planning. Here’s what she covered:

Introducing the Inmediato Brand Workbook

Flor Nieto, our director, presented the exclusive Inmediato Brand Workbook—a comprehensive resource designed to help you analyze and strengthen your brand identity, craft your marketing strategy, or prepare effectively to collaborate with a marketing agency.

You can find the workbook in the FBOA Members’ WhatsApp Chat.

Content Planning Essentials

Flor highlighted the importance of establishing clear and strategic Content Pillars that are:

• Relevant
• Aligned with your brand
• Consistent across all communication platforms
• Flexible enough to adapt to your audience’s evolving interests

Maximizing Collaboration with Marketing Agencies

Flor also provided valuable recommendations to ensure successful partnerships with marketing agencies:

• Clearly define your unique brand story and set SMART (specific, measurable, achievable, relevant, time-bound) goals.
• Choose compatible agency partners and maintain clear, open communication.
• Foster long-term relationships based on trust, flexibility, and collaboration.

Embrace the Punk Rocker: DIY Marketing

For those who prefer taking charge of their marketing, Flor encouraged members to:

• Schedule monthly content planning sessions.
• Dedicate specific days to content creation, publication, and analysis.
• Focus on delivering value-driven content consistently.
• Stay authentic, persistent, and regularly adjust your approach based on feedback.

What is FBOA and Why Is It Important?

FBOA (Foreign Business Owners Association) is a community dedicated to supporting and connecting international business owners, entrepreneurs, and freelancers. It provides valuable resources, networking opportunities, and insights essential for navigating business challenges and achieving growth in diverse environments.

Missed the workbook? Find it now in the FBOA Members’ WhatsApp Chat. Stay connected with us for more creative marketing insights and upcoming events!

Photography: Flor Vignaroli.